PrimaDonna

PrimaDonna has empowered women for over 100 years with lingerie that combines fashion and fit. With 93 inclusive sizes, you’ll find unmatched comfort, support, and confidence.

 

Check PrimaDonna Twist, the edgy sister—fun prints, daring details, and flirty styles, all with the same unbeatable support.

Real Promises, Real Impact.

PrimaDonna

For over a century, PrimaDonna has been redefining lingerie with one mission: celebrating every woman’s body. Known for its iconic Deauville and Madison collections, PrimaDonna offers unrivalled support in 93 inclusive sizes—blending comfort, style, and sensuality without compromise. Each piece is designed to fit beautifully, empower confidence, and embrace femininity at every stage of life. With PrimaDonna, you don’t just wear lingerie—you experience the perfect balance of fashion, function, and self-love.

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PrimaDonna Montara Lace Luxury Thong - Black - CURATED LINGERIE

PrimaDonna Montara Lace Luxury Thong - Black

$43.00 USD
The PrimaDonna Montara Lace Luxury Thong is a masterpiece of lingerie. Crafted from exquisite French Leavers lace, it drapes effortlessly against your skin, a whisper of luxury against your curves....
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PrimaDonna Mohala Full Brief - Vintage Natural - CURATED LINGERIE

PrimaDonna Mohala Full Brief - Vintage Natural

$62.00 USD
Chic, high-waisted briefs in shimmery fabric to match your Prima Donna Mohala bra. Chic, high-waisted briefs in shimmery fabric with laced texture and embroidery strips in the front. The high...
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PrimaDonna Sophora Balcony Bra - Lime Crush - CURATED LINGERIE

PrimaDonna Sophora Balcony Bra - Lime Crush

$138.00 USD
Imagine a bra that feels as luxurious as it looks. The PrimaDonna Sophora Balcony Bra in Lime Crush is a masterpiece of design and comfort. This non-padded beauty features a...
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PrimaDonna Sophora Thong - Lime Crush - CURATED LINGERIE

PrimaDonna Sophora Thong - Lime Crush

$56.00 USD
This isn't just a thong; it's a whisper of luxury against your skin. The PrimaDonna Sophora Thong in Lime Crush is crafted from a sumptuous blend of microfiber and elastane,...
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PrimaDonna Springdale Plunge Bra - Natural - CURATED LINGERIE

PrimaDonna Springdale Plunge Bra - Natural

$164.00 USD
Imagine a spring morning. The air is crisp, the sun is a gentle kiss on your skin. You reach for your lingerie drawer, and your hand brushes against something soft...
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PrimaDonna Springdale Full Brief - Natural - CURATED LINGERIE

PrimaDonna Springdale Full Brief - Natural

$74.00 USD
The PrimaDonna Springdale Full Brief in Natural offers a blend of comfort and elegance. These high-waisted briefs feature: Opaque fabric for complete coverage Sheer embroidery for a touch of sensuality...
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PrimaDonna Springdale Luxury Thong - Natural - CURATED LINGERIE

PrimaDonna Springdale Luxury Thong - Natural

$74.00 USD
The PrimaDonna Springdale Luxury Thong is a masterpiece of elegance and seduction. Crafted from ultra-sexy, see-through voile, this thong features intricate allover embroidery for a truly luxurious feel. Key features...
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PrimaDonna Figuras Strapless Bra - Powder Rose - CURATED LINGERIE

PrimaDonna Figuras Strapless Bra - Powder Rose

$125.00 USD
Discover the essence of timeless elegance with the PrimaDonna Figuras Strapless Bra in Powder Rose. This exquisite piece is designed to be your ultimate companion for every special occasion. The...
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PrimaDonna Figuras Strapless Bra - Charcoal - CURATED LINGERIE

PrimaDonna Figuras Strapless Bra - Charcoal

$125.00 USD
Step into the spotlight with the PrimaDonna Figuras Strapless Bra in Charcoal, an exquisite piece that promises both style and support. This strapless wonder, with its elegant bandeau cut, ensures...
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PrimaDonna Madison Full Cup Bra - Black - CURATED LINGERIE

PrimaDonna Madison Full Cup Bra - Black

$125.00 USD
Imagine slipping into a bra that feels like a second skin. The PrimaDonna Madison Full Cup Bra is more than just lingerie; it's a masterpiece of support and style. Crafted...
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PrimaDonna Madison Full Cup Bra - Caffé Latte - CURATED LINGERIE

PrimaDonna Madison Full Cup Bra - Caffé Latte

$125.00 USD
Imagine a world where comfort and elegance meet in perfect harmony. Enter the PrimaDonna Madison Full Cup Bra - Caffé Latte, a masterpiece of lingerie design. This bra boasts a three-piece...
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PrimaDonna Twist Epirus Half Padded Plunge Bra - Black - CURATED LINGERIE

PrimaDonna Twist Epirus Half Padded Plunge Bra - Black

$125.00 USD
Discover the PrimaDonna Twist Epirus Half Padded Plunge Bra in Black—a perfect blend of vintage allure and modern sophistication. This bra is not just about looks; it’s designed to make...
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