PrimaDonna

PrimaDonna has empowered women for over 100 years with lingerie that combines fashion and fit. With 93 inclusive sizes, you’ll find unmatched comfort, support, and confidence.

 

Check PrimaDonna Twist, the edgy sister—fun prints, daring details, and flirty styles, all with the same unbeatable support.

Real Promises, Real Impact.

PrimaDonna

For over a century, PrimaDonna has been redefining lingerie with one mission: celebrating every woman’s body. Known for its iconic Deauville and Madison collections, PrimaDonna offers unrivalled support in 93 inclusive sizes—blending comfort, style, and sensuality without compromise. Each piece is designed to fit beautifully, empower confidence, and embrace femininity at every stage of life. With PrimaDonna, you don’t just wear lingerie—you experience the perfect balance of fashion, function, and self-love.

Sort by:
Load Previous
PrimaDonna Monterrey Full Cup Bra - Vintage Pink - CURATED LINGERIE

PrimaDonna Monterrey Full Cup Bra - Vintage Pink

$125.00 USD
A timeless piece of lingerie. Indulge in the exquisite artistry of the PrimaDonna Monterrey Full Cup Bra in Vintage Pink. Crafted with meticulous attention to detail, this underwired bra is...
Quick view Quick Shop
PrimaDonna Mohala Full Cup Bra - Eye Shadow - CURATED LINGERIE

PrimaDonna Mohala Full Cup Bra - Eye Shadow

$131.00 USD
The PrimaDonna Mohala Full Cup Bra is a masterpiece of lingerie artistry, designed to celebrate the beauty of every curve. Crafted from exquisite lace and delicate embroidery, this bra offers unparalleled...
Quick view Read more
PrimaDonna Satin Full Cup Bra - Light Tan - CURATED LINGERIE

PrimaDonna Satin Full Cup Bra - Light Tan

$81.00 USD
This isn't just a bra; it's a whisper of luxury against your skin. The PrimaDonna Satin Full Cup Bra in Light Tan is crafted from the most exquisite satin, a...
Quick view Quick Shop
PrimaDonna Madison Full Cup Bra - Satin Taupe.

PrimaDonna Madison Full Cup Bra - Satin Taupe

$131.00 USD
The PrimaDonna Madison Full Cup Bra is a symphony of support and sophistication. This exquisite bra features underwires for gentle lift and a sturdy double lining that provides exceptional coverage...
Quick view Quick Shop
PrimaDonna Twist Yelapa Full Cup Bra - Majestic Blue.

PrimaDonna Twist Yelapa Full Cup Bra - Majestic Blue

$118.00 USD
The PrimaDonna Twist Yelapa Full Cup Bra in Majestic Blue is a masterpiece of lingerie design. This bra is crafted with exquisite attention to detail, offering unparalleled support and comfort...
Quick view Quick Shop
PrimaDonna Deauville Full Cup Bra - Velvet Blue: I-K Cup.

PrimaDonna Deauville Full Cup Bra - Velvet Blue: I-K Cup

$145.00 USD
The Art of Elegance, Designed for You: Some lingerie is more than just an everyday essential—it’s a masterpiece of comfort and support. The PrimaDonna Deauville Full Cup Bra in Velvet...
Quick view Quick Shop
PrimaDonna Novaro Full Cup Bra - Vintage Natural

PrimaDonna Novaro Full Cup Bra - Vintage Natural

$131.00 USD
A Quiet Confidence, Woven Into Every Stitch There’s a certain feeling you get when you wear something that fits just right—supportive, soft, and made to honour your shape. The PrimaDonna...
Quick view Quick Shop
PrimaDonna Monterrey Full Cup Bra - Nightshadow Blue

PrimaDonna Monterrey Full Cup Bra - Nightshadow Blue

$125.00 USD
Where Elegance Meets Everyday Confidence: Some bras are made for support, and some for style—but the PrimaDonna Monterrey Full Cup Bra in Nightshadow Blue gives you both in perfect harmony....
Quick view Quick Shop