PrimaDonna

For over a century, PrimaDonna has been redefining lingerie with one mission: celebrating every woman’s body. Known for its iconic Deauville and Madison collections, PrimaDonna offers unrivalled support in 93 inclusive sizes—blending comfort, style, and sensuality without compromise. Each piece is designed to fit beautifully, empower confidence, and embrace femininity at every stage of life. With PrimaDonna, you don’t just wear lingerie—you experience the perfect balance of fashion, function, and self-love.